What Is A Trojan Horse In Marketing?

In business, a (computing) trojan horse is an advertising offer made by a company that is designed to draw potential customers by offering them cash or something of value for acceptance, but following acceptance, the buyer is forced to spend a much larger amount of money, either by being signed into a lengthy contract,

What is an example of Trojan horse?

Here is one example of how a Trojan horse might be used to infect a personal computer: The victim receives an official-looking email with an attachment. The attachment contains malicious code that is executed as soon as the victim clicks on the attachment.

What is a Trojan horse metaphor?

A Trojan horse is thus anything that looks innocent but, once accepted, has power to harm or destroy—for example, a computer program that seems helpful but ends up corrupting or demolishing the computer’s software.

What does Beware of the Trojan horse mean?

From then to now, people all over the world and throughout history have adopted the adage: ‘Beware the Trojan horse’. Simply put, this means that one must always be aware of the ‘enemy’ within.

Who came up with the idea for the Trojan horse?

Odysseus
The Basics
The Trojan War had been going on for a decade, with no end in sight and many Greek heroes dying, when Odysseus came up with an idea that won the war for the Greeks. Because the Trojans considered horses to be sacred, the Greeks built a large, hollow wooden horse.

What are the common examples of Trojan applications?

What are the common examples of Trojan applications? Shareware utilities. Games. Device drivers.

What is the other term for Trojan horse?

fifth column
nounsecret or subversive group. Trojan horse. collaborators. collaborators of enemy.

What does Trojan mean in slang?

a person who shows pluck, determination, or energy: to work like a Trojan. Computers. Trojan horse (def.

Why is it called Trojan horse?

In computing, a Trojan horse is any malware that misleads users of its true intent. The term is derived from the Ancient Greek story of the deceptive Trojan Horse that led to the fall of the city of Troy.

Why did they call it the Trojan horse?

The story of the Trojan Horse is well-known. First mentioned in the Odyssey, it describes how Greek soldiers were able to take the city of Troy after a fruitless ten-year siege by hiding in a giant horse supposedly left as an offering to the goddess Athena.

Why is it called Trojan?

The name Trojan is primarily a gender-neutral name of Greek origin that means Person From Troy. A Trojan was a person from the ancient city, in the area which is now western Turkey. Trojan is also a brand of condoms, and it’s the name of the sports teams from University of Southern California.

How did the Trojan Horse work?

They didn’t realize that the Greeks had hidden a select group of soldiers inside the horse. That night, after the Trojans had gone to bed, the Greek soldiers inside the horse were able to get out and open the gates of the city to let in the remainder of the Greek army, which had sailed back under the cover of night.

Was the Trojan Horse a real thing?

At the center of it all was the Greek siege of Troy, and we all know how that ended — with a giant wooden horse and a bunch of gullible Trojans. Or did it? Actually, historians are pretty much unanimous: the Trojan Horse was just a myth, but Troy was certainly a real place.

When was the Trojan Horse used?

1184 B.C.: During the Trojan War, the Greeks depart in ships, leaving behind a large wooden horse as a victory offering. It is hauled inside the walls of Troy, and Greek soldiers descend from the horse’s belly after dark to slay the guards and commence destruction of the city.

What are the types of Trojan horse?

Proxy Trojans
This kind of Trojan horses is designed to use the victim’s computer as a proxy server. This lets the attacker do anything from your computer, including credit card fraud and other illegal activities and even use your system to launch malicious attacks against other networks.

Is Trojan horse an example of program threat?

It downloads and installs new versions of malicious applications. Trojans and adware are examples of such threats. Trojan downloaders are also often distributed in disguised file attachments in spam emails.

Why is Trojan used?

A Trojan is designed to damage, disrupt, steal, or in general inflict some other harmful action on your data or network. A Trojan acts like a bona fide application or file to trick you. It seeks to deceive you into loading and executing the malware on your device.

What is Trojan horse answer in one word?

Metaphorically, a “Trojan horse” has come to mean any trick or stratagem that causes a target to invite a foe into a securely protected bastion or place. A malicious computer program that tricks users into willingly running it is also called a “Trojan horse” or simply a “Trojan”.

How do you use Trojan horse in a sentence?

We are the unsinkable aircraft carrier, and the Trojan horse in Europe. Symantec, the anti-virus guru, has identified an evil new Trojan horse that runs on the PSP.

What is Trojan product?

Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company.

Which of the following best describes a Trojan horse?

Answer: A Trojan horse or Trojan is a type of malware that is often disguised as legitimate software. Trojans can be employed by cyber-thieves and hackers trying to gain access to users’ systems.